Eton Fudge Shop is totally committed to protecting the privacy of our site visitors and customers. Eton Fudge Shop team members are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet. We will not disclose information about our customers to third parties except where it is part of providing a service to you – e.g. arranging for a product to be sent to you, carrying out credit and other security checks and for the purposes of customer research and profiling or where we have your express permission to do so.
1.2 The purpose of this policy is to tell you how we process your “Personal Data” (ie data about any identified or identifiable living person). In particular:
a) what Personal Data we collect;
b) how we use it;
c) how we protect it;
d) to whom we disclose it;
e) how you can access and rectify it.
1.3 Please contact us if you have any queries concerning this policy.
2. What Personal Data do we collect?
2.1 When you place an order, we collect and store basic information such as your name, address, email and other contact information, order details, username and password. You may provide us with additional information if you communicate with us by phone / email or otherwise.
2.2 We may receive and store certain information automatically when you interact with us. Examples include the internet protocol (IP) address used to connect your computer to the Internet, login, e-mail address, password, computer and connection information such as browser type and version, your operating system and platform, purchase history, which we may aggregate with similar information from other customers, the full URL clickstream to, through and from our site (including date and time), cookie number, goods or services you viewed or searched for, parts of our site you visited and any phone number used to contact us.
2A. Our Cookies Policy
2.4 We also use another form of cookie so that our web server will recognize your browser when you visit our site again. This will remain on your computer for a maximum of 160 days and will then be deleted. The help menu bar of most browsers tells you how to modify your browser to accept or reject all cookies or be notified when a cookie is set. Cookies cannot read your hard drive.
3. How do we use your Personal Data?
3.1 We use your Personal Data for processing, and communicating with you regarding, your order.
3.2 We may also send you Christmas cards.
3.3 We may send you a newsletter that includes the ability for you to opt out of future newsletters.
3.4 We may use IP addresses for customer profiling purposes.
3.5 We may use your Personal Data to provide a more personalized and user-friendly visit to our website as follows: to streamline future orders, to help us track user traffic patterns, to communicate with you on our website about orders, goods, services, special offers and targeted promotions, to update our records and maintain your account with us, to display content such as favourites and to recommend goods and services that might be of interest to you. We may also use this information to improve our website or to prevent or detect fraud or abuses.
3.6 We may access, copy, preserve, or delete any Personal Data where we are required to so by any applicable laws, statutes, regulations, standards or codes of conduct or competent authority or to protect our rights or those of our partners or customers.
4. How do we protect Personal Data?
4.1 Security is a high priority for us. We take appropriate precautions to protect Personal Data from loss, misuse, unauthorised access or disclosure, alteration or destruction.
4.2 Our banking partner (PayPal) uses 128 bit SSL technology to encrypt credit card transactions. Eton Fudge Shop never has access to your credit card details.
5. To whom do we disclose personal data?
5.1 We may disclose Personal Data so far as reasonably necessary:
a) in the circumstances specified in clause 3.5 above; or
b) in the context of a sale or merger of all or part of our business.
6. How can you access and rectify Personal Data?
6.1 You can access and rectify certain of your Personal Data by contacting us using the details provided on our website.
6.2 For information about your rights under UK data protection laws, see the website of the UK Data Protection Commissioner.